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Villa piscine Living Essaouira

Positioning the Brand of your Hotel or Competing on Price

Positioning the Brand or Competing on Price: The Dilemma of Hotel Owners and Managers One of the toughest decisions for hotel owners and managers is deciding whether to position their brand as a unique experience or to compete aggressively on price. Both approaches have their pros and cons, and the choice largely depends on the […]

Challenges for PMS Adoption in Morocco

Challenges for PMS Adoption in Morocco

In our previous article, we highlighted the importance of embracing technology as the first step toward successful accommodation management. We emphasized starting with a solid foundation: a reliable Property Management System (PMS). Think of a PMS as the brain of your operation, it simplifies managing bookings, check-ins, check-outs, and even staff schedules. By saving time, […]

4 Keys to Success in Hospitality Management

4 Keys to Success in Hospitality Management

If you’re managing an accommodation or planning a new project, here’s a simple truth: success comes from focusing on four key areas—and in this exact order. 1. Technology Start with a solid foundation. A reliable Property Management System (PMS) is like the brain of your operation. It helps you manage bookings, check-ins, check-outs, and even […]

What is a Property Management System (PMS)

What is a Property Management System (PMS)

A Property Management System (PMS) is software that helps hotels, lodges, and other accommodations manage their daily operations. It acts like the brain of the property, handling reservations, check-ins, check-outs, room assignments, guest profiles, billing, and much more. Imagine running a hotel without any digital help—keeping track of guests on paper, managing room availability manually, […]


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